The Studio
A practice grounded in stillness.
I believe that the most resonant digital work isn't created in a rush. When we work together, I work at a deliberate pace, allowing the necessary space for your vision to fully unfold before we begin to build.
I split my time between Austin, Texas and San Miguel de Allende, Mexico—two vibrant creative communities that inform my work. Austin's entrepreneurial energy and San Miguel's dedication to artistic craft shape how I approach positioning for coaches and established artists.
Context is Everything.
Whether I am framing the lifework of a visual artist or architecting the digital home for a coach’s new practice, my goal is the same: Congruence.
I work with people who have reached a pivot point.
You have the depth, the experience, and the drive—but your online presence hasn't caught up to the caliber of your contribution.
I bridge that gap, translating your internal "quiet" into a public-facing authority that doesn't need to shout to be felt.
A practice informed by deep inquiry.
My work is rooted in a unique intersection of academic rigor, creative craft, and tech skills. With a PhD and MA in Global Media and Communication, I bring a high-level strategic lens to how your voice is projected—and perceived.
This isn't just about aesthetics; it's about the science of perception and positioning.
I study how visual identity shapes authority in cultural institutions, how digital presence affects credibility, and how artists and thought leaders build sustainable recognition. This means when I design your site, I'm not just making it "look good"—I'm architecting how patrons, galleries, partners, and clients perceive your legitimacy before they ever read a word.
From the studio to the classroom—and back again.
I began my career as a designer and art director, learning the hands-on language of visual storytelling. That led to graduate studies in media and communication. After 2 decades in academia, I returned to independent practice to work directly with my favorite people: independent creatives, artists, and practitioners who are shaping the world on their own terms.
I understand the unique courage it takes to work independently because I have walked that path myself—from the structured world of academia to the freedom of the studio.
A track record that speaks for itself.
Over the past decade, I've worked with artists who've secured publishing deals for monographs of their work, landed commissioned projects for public and corporate spaces, and attracted institutional clients through art consultants. I've also partnered with an art gallery and a private arts foundation to establish their digital presence. Several artists have received regional recognition and awards that elevated their standing in the field.
The common thread? They came to me at an inflection point—when their existing digital presence no longer matched the caliber of their work or the opportunities they were pursuing.
Investment: $8,000 $12,000
Timeline: 4–6 weeks from strategy through launch
Capacity: 8–12 projects annually
Tenure
Over a decade of dedicated service to creative professionals and practitioners.
Affiliations
Squarespace Circle Member.