Website Refresh Service
Transform Your Creative Portfolio from Overlooked to Outstanding
Stop letting a dated website hold back your creative business. In just two weeks, we'll turn your online presence into a client-attracting powerhouse.
Breathe new life into your site
This service is designed specifically for artists and creatives who want to give their site a little “shoosh” without breaking the bank.Maybe your site feels dated, is tricky to navigate, or simply isn’t converting visitors into buyers. You’ve poured your creativity into your work—now it’s time to ensure your online presence does it justice.
Your Website Refresh Investment: Starting at $1,500
Less than the cost of a single commissioned piece, but with potential to generate countless new opportunities.
🎨 Unlimited Potential | 🚀 Two-Week Turnaround | 💯 Results-Driven Approach
Your Website Refresh Transforms Your Site’s
Visual Impact
From dated to dazzling
User Experience
Seamless navigation that guides potential clients
Performance
Lightning-fast loading that keeps visitors engaged
Marketing Power
A website that tells your unique creative story
Why Choose Me
Expertise Rooted in Creative Understanding
Artist-Centric Approach: I speak your language, understanding that your website is an extension of your creative portfolio
Strategic Design Thinking: Combining technical precision with creative intuition
What Sets Me Apart
Tailored Solutions: Each website is as unique as the artist behind it
Performance-Driven Design: Websites that don't just look beautiful, but work hard to attract and convert your ideal clients
Ongoing Support: Complimentary 30-day refinement period to ensure your site is perfectly aligned with your vision
Credentials & Recognition
Squarespace Circle Member 🏆
10+ Years Serving Creative Professionals
Specialized in Artist & Creative Professional Web Experiences
Proven Track Record of Transformative Online Presence
My Promise to You
More than a website refresh—a strategic partnership that elevates your online brand, showcases your creativity, and opens doors to new opportunities.
How it Works
Initial Interest Form: Start by completing our brief online questionnaire. This helps me understand your website goals, current challenges, and vision for your refresh.
Preliminary Review: I'll carefully review your submission and assess if we're a good fit. If your project aligns with my services, I'll reach out to schedule a 45-minute consultation.
Strategy Consultation: During our dedicated consultation, we'll:
Deep dive into your website's current performance
Discuss your specific goals and challenges
Explore potential refresh strategies
Determine the most impactful improvements for your site
Proposal & Agreement: If we're aligned on the approach, I'll provide:
Detailed project proposal
Service agreement
Invoice for the initial retainer
Website Transformation: Once the agreement is signed and retainer is paid, I'll begin working my magic—refining your site with carefully crafted updates.
Final Review: After completing the refresh, you'll receive a comprehensive review. Enjoy unlimited refinements within 30 days to ensure your site is exactly right.
What Happens Next?
Ready to take the first step? Complete our interest form below and let's explore how we can elevate your online presence.
Frequently Asked Questions
-
Design & Visual Transformation
Brand Alignment
Color palette optimization
Typography refinement
Visual consistency across pages
Custom graphic element design
Mood board creation to match your artistic style
Layout & User Experience
Navigation menu redesign
Responsive design improvements
Gallery and portfolio layout optimization
Creating intuitive user journeys
Reducing visual clutter
Enhancing visual hierarchy
Functional Improvements
Portfolio Showcase
Advanced gallery configurations
Lightbox and image display enhancements
Category and filtering options
Seamless project presentation
Mobile-friendly portfolio views
Technical Performance
Site speed optimization
Image compression techniques
Minimal loading times
Mobile responsiveness testing
Marketing & Conversion Optimization
Strategic Content
About page storytelling
Call-to-action (CTA) placement
Compelling service descriptions
Contact form optimization
Client testimonial integration
SEO Enhancements
Keyword optimization
Meta description refinement
Alt text for images
Site structure improvements
Local SEO tactics for creative professionals
E-Commerce & Monetization
Online Store Improvements
Product display optimization
Checkout process streamlining
Payment gateway integration
Pricing display strategies
Booking & Consultation Flows
Integrated scheduling tools
Consultation request forms
Clear pricing presentation
Client intake questionnaires
Automated follow-up systems
Platform-Specific Expertise
Squarespace customization
Unique Creative Professional Needs
Artist statement page design
Exhibition/portfolio filtering
Press and media kit integration
Social media connection strategies
Newsletter signup optimization
-
1. Website Access & Credentials
Login information for your current website
Domain registrar details (if applicable)
2. Branding Assets (Optional)
Current logo files (high-resolution PNG, JPG, vector formats)
Brand color palette
Typography preferences
Any existing brand guidelines document
Style guide (if you have one)
3. Content Inventory
List of pages you want to keep, modify, or remove
Samples of content you love from other websites
Professional bio or artist statement
High-quality portfolio images
Contact information you want displayed
4. Business & Marketing Insights
Primary business goals for the website
Target audience description
Top 3-5 services or products you offer
Unique selling points
Competitive websites you admire
Current marketing challenges
5. Technical Preferences
Specific functionality requirements
Integrations you need (email marketing integration, scheduling, e-commerce, etc.)
6. Optional But Helpful Materials
Google Analytics data (if available)
Customer feedback about your current website
Examples of design styles that resonate with your brand
What We'll Do Together
Don't worry if you can't provide everything. Our initial consultation will help us fill in any gaps. The goal is to understand your vision and create a website that truly represents your creative work.
Pro Tip: Spend 30-45 minutes gathering these materials before our first meeting. The more information you can provide, the more personalized and effective your website refresh will be!
-
Design & Development Exclusions
Complete Website Redesign: This is a refresh, not a total rebuild. We'll optimize and enhance your existing site structure.
Custom Coding from Scratch: Advanced custom programming or complex backend development
Third-Party App Development: Creating entirely new web applications or complex integrations
Content Creation Limitations
Comprehensive Content Writing: While we'll help optimize existing content, we don't provide full copywriting services
Professional Photography: You'll need to provide your own high-quality images
Graphic Design Services: Extensive logo redesigns or complete brand identity overhauls
Marketing & Business Services
Ongoing Marketing Support: This is a one-time refresh, not a continuous marketing retainer
Social Media Management: We won't manage your social media accounts
SEO Campaigns: While we'll implement basic SEO improvements, we don't provide ongoing SEO services
Technical Constraints
Hosting Migration: We won't transfer your entire website to a new hosting platform
Domain Name Registration: Purchasing or transferring domain names is not included
Comprehensive Security Audit: Deep cybersecurity assessments are beyond the scope of this service
What This Means for You
This refresh focuses on strategic, impactful improvements that will immediately elevate your online presence. If you need more extensive services, we can discuss custom packages or referrals to specialized providers.
Remember: Our goal is to maximize the potential of your existing website, creating a polished, professional online showcase for your creative work.
Customization Options
If you need services not included in the standard refresh, we offer:
À la carte additional services
Custom quote for more comprehensive projects
Recommendations for complementary service providers
-
Yes, absolutely! This website refresh service is tailored exclusively for Squarespace websites. As a Squarespace specialist, I focus on:
Squarespace-Specific Optimization
Native Squarespace template customization
Advanced design tweaks within Squarespace's design editor
Leveraging Squarespace-specific features and blocks
Utilizing Squarespace's built-in SEO tools
Optimizing mobile responsiveness unique to Squarespace platforms
What If I'm Not on Squarespace?
If you're using a different platform, I'd be happy to recommend:
Squarespace migration services
Referrals to platform-specific designers
Consultation on platform selection
Why Squarespace?
Clean, professional designs
User-friendly backend
Built-in marketing tools
Seamless e-commerce integration
Mobile-responsive templates
Easy content management
Pro Tip: Not sure if you're on Squarespace? Check your website's URL bar or backend. If you're unsure, I can help you confirm during our initial consultation.